Talk Carpet is a commercial carpet company based in New York City. I began working with them as a freelancer through R.Agency, where I led a brand refresh and created content strategies to help bring a fresher look and attract the new age of designers entering the industry.

Combining their reputation of unique flooring designs and the rise of 3D surrealism art, I built a new brand identity that gave not only visual interest but also provided industry folk an outlet for inspiration. Changes I made included surrealism renders, weekly custom pattern designs, and material mood boards, all done through AI and 3D visualization. I also helped initiate their monthly travel series where their creative director would capture unique design inspiration from other countries.

Shortly after their rebrand, I joined the Talk Carpet team as a project manager where I got to work with clients such as Apple, L'Oréal, Sporty & Rich, NH Hotels, W Hotels, and many more. I eventually became the VP of operations handling all operational functions and working together with cross-functioning teams inside the company.